by the DENNET CONSULTING GROUP
10,000 Baby Boomers are retiring every day…
how will they find your community?
Baby-boomers and seniors have been using our Resort-Style Retirement website to locate Oregon active retirement communities for years… now it has expanded to feature communities in more states.
605,000 Total Website Visitors
Total visitors to the Resort Style co-op website since 2006.
Resort-Style Retirement is a cooperative marketing opportunity, so all our marketing is focused on you – highlighting your full service community.
A TOTAL FOCUS ON ACTIVE COMMUNITIES! –
While memory care, assisted living, and other health care options are extremely important, research shows that baby-boomers and younger retirees (our major marketing focus) are attracted to active, independent living. They want to thrive in communities that offer resort-style amenities. The website offers three options for exposure:
LEVEL 3 – FREE – A free listing that provides complimentary exposure for your community including copy and hotlink – your website is just “one click” away with our Click to View Website hotlink. You only pay a $50 one time set up fee.
LEVEL 2 – STANDARD – An expanded listing with photo, plus hotlink. You are also included in our Facebook re-post program.
$10 per month.
LEVEL 1 – PREMIER – An expanded listing with two photo, plus hotlink and social and native ad exposure with a “Featured Communities” home page feature.
$75 per month.
EXPANDED LEVEL 1 LISTING
Key Resort Style Retirement Co-Op Benefits
- Decrease your marketing expenses by sharing costs.
- Increase your community exposure by using an aggregate website.
- Reach decision makers and seniors not living in your local community.
- Build your brand by positive brand associations.
- Take full advantage of a multi-level marketing campaign.
Decrease your marketing expense by sharing costs.
One of the main benefits of any co-op is lowering your advertising expense. Essentially, you are using money from others to lower your costs and showcase your community.
Increase your community exposure by using an aggregate website.
Today, it is critical that every community have a dynamic and quality website. However, people often use aggregate websites more. Why? Because when researching communities, people want to compare features of similar communities and that is far easier on an aggregate website like Resort Style.
- Pew Research Center studies reveal that higher income seniors, which have the income needed for living in your communities, are increasingly using the internet to research communities. Aggregate websites, such as www.resort-style-retirement.com, have become the “go to source” for information.
Build your brand by positive brand associations.
Partnering with other well-known retirement communities also enhances your reputation. As they say, you are “judged by the company you keep.” Borrowed interest is a common technique in advertising. It is why being on a website with other well-known communities is important. This association can build consumer trust and credibility with your brand, making your community more attractive to potential residents.
Reach decision makers and seniors not living in your local community.
Retirement communities often focus their ad dollars on local marketing. Unfortunately, there may be a limited number of local seniors who have the income needed for your retirement community. More importantly, key decision makers (adult children in many cases) and higher income prospects may live outside of your local area. The Resort Style co-op campaign makes it easy to reach these prospects online when they are doing initial research.
Strengthen your brand through a multi-level marketing campaign.
Do not think of this co-op as just providing exposure on an aggregate website. Because we used a variety of marketing tools to generate website traffic, we offer numerous opportunities to increase your individual community exposure through our marketing efforts – at no additional cost.
INCREASED SOCIAL MEDIA – Facebook is now a powerful marketing tool for all retirement communities. The Resort Style Facebook page has 3,900 followers, so it provides a great opportunity for you to reach a larger audience.
NATIVE ADS – Ten years ago, banner ads were the standard for online advertising. Today it is video and ads that look like stories (Native Ads). Using the Taboola advertising platform, Resort Style native ads bring your community to the attention of thousands. As we expand our co-op partnership we plan to expand this effort.
EXPOSURE ON OTHER WEBSITES – One of the proven marketing techniques in generating website traffic is being featured on other websites that have significant visitation. We have links on with several popular websites aimed at retirees.
CONTACT US NOW! Mark@dennettgroup.com
MARKETING OPTION
SERVICE OR PRODUCT
Rotating ad on Home Page, plus ad on designated regional or state Home Pages. $95 per month, $1,140 annually.
WHO RUNS THIS PROGRAM? – Resort-Style Retirement is operated by the Dennett Consulting Group, www.dennettgroup.com, a national expert in cooperative internet marketing. They have created more than three hundred successful co-op programs, generating more than $100 million in exposure for cooperative partners. They also operate a well-known market research firm in the Pacific Northwest, www.DCGresearch.com